DigiStreams introduce segmentation
Throughout the last 3 years we have been sourcing and testing music through our asssociated service TrackTesting. This has been a lot of fun and we have listened to all kind of music ranging from dance to world music. It is nice to have a variety of music but not all people enjoy listening to music that is not to their taste.
We have not been the only ones listening - in fact many, many thousands of listeners have voted for the music which gives us a profile of the typical listener of that particular music. This knowledge about the track is essential to the service that we have just introduced - segmentation.
Every track here at DigiStream has a listener profile and we have set up a number of filters to extract the music that fits your target audience best. This means that if your visitors are between ages 25-35 and are mostly into rock, we simply serve you music that fits that target audience - so you do not have to listen to hundreds of tracks - the selection has already been made.
This segmentation applies to all of our services:
- In-Store Music
- Website Streaming
- Music Downloads
Want to see this live? Sign up and try it directly in our Music Master Panel.
