Segmented music
Meet your customers demand and win!
All music here at DigiStreams has been tested and segmented, which means that you can target the music so it fits your customers' preferences.
Both music streaming and music downloads as products have segmentation data attached. You can choose to have the music from a predefined playlist or download chart, or choose your customer's segmentation profile.
Using the products that are aimed for online stores, you have the opportunity to target the music very accurately as you may already know your customers' profiles on an individual basis. If you do, you will have the opportunity to play music that appeals to that specific user.
By using the In-Store music steaming system you will have the same opportunity from DigiStrems but may have a slightly more difficult time aiming at the individual customer. This means that many physical stores prefer to aim at a broader target group than online stores, which have a deeper knowledge of the individual.
You will find some knowledge about using music as a sales incentive and as an optimization tool in our knowledge bank.
